8 Stores That Sell Moissanite

Numerous jewelry stores and department stores sell rings, necklaces, bracelets, and other items made with moissanite. As an alternative to diamonds, moissanite is durable, lab-grown (making it a socially responsible choice), and less expensive than diamonds. Qualities like brilliance can be even greater in moissanite than in diamonds.

Below, we list the nationwide retailers that sell moissanite, including their available settings. 

What We Recommend

The best place to buy moissanite is Charles & Colvard, which offers the most significant number of setting options and is widely regarded as the most reputable source of moissanite jewelry. This online-only company supplies most of the moissanite sold at other retailers, and it has flexible financing options to meet most buyers’ needs.

For the widest variety of affordable and discounted options, we recommend Overstock.com, which sells nine moissanite brands (including Charles & Colvard) in different types of ring settings.

The List

Below, we list the jewelry stores and department stores that sell moissanite jewelry. We’ve ordered the list starting with the best overall options for quality, price, and variety.

1. Charles & Colvard

Types of moissanite for sale:

Charles & Colvard Forever One, Forever Brilliant, and Forever Classic

Available jewelry:

· Bracelets

· Earrings

· Engagement rings

· Fashion rings

· Necklaces

· Wedding bands

2. Overstock

Types of moissanite for sale:

Annello, Auriya, Charles & Colvard, La Vita Vital, Miadora, Versil, Pompeii3, Twobirch, and V3 Jewelry

Available jewelry:

· Bracelets

· Earrings

· Engagement rings

· Fashion rings

· Necklaces

· Wedding bands

3. Helzberg Diamonds

Types of moissanite for sale:

Charles & Colvard Forever One

Available jewelry:

· Earrings

· Engagement rings

· Fashion rings

· Necklaces

· Wedding bands

4. Walmart

Types of moissanite for sale:

More than 60 brands, including Charles & Colvard

Available jewelry:

· Earrings

· Engagement rings

· Fashion rings

· Necklaces

· Wedding rings

5. Brilliant Earth

Types of moissanite for sale:

Hand-selected, lab-grown moissanite

Available jewelry:

Preset and custom moissanite rings

6. Moissanite Bridal

Types of moissanite for sale:

Charles & Colvard Forever One and Eternity moissanite

Available jewelry: Custom and preset engagement rings

7. Sears

ypes of moissanite for sale: More than 60 brands, including Charles & Colvard and QG Moissanite

Available jewelry:

· Bracelets

· Earrings

· Engagement rings

· Fashion rings

· Necklaces

· Wedding bands

8. Kohl’s

Types of moissanite for sale:

Charles & Colvard, Radiant Fire, and Stella Grace

Available jewelry:

· Bracelets

· Earring

· Engagement rings

· Fashion rings

· Necklaces

· Wedding bands

A Comparison of Moissanite Brands

We’re excited to be able to offer beautiful moissanites from three different companies! Two brands of white moissanite are available: Forever One™ by Charles & Colvard, and Supernova™ by Moissanite International. Both are great companies, offering gorgeous stones in a range of white color grades and price points. The third company, Iconic Moissanite, is my own brand of grey moissanite. Which brand you choose is truly a personal choice — you’ll have to weigh which factors are most important to you. Below is a summary and background of each white moissanite option: 

Forever One (colorless, D-E-F)

The Forever One is by North Carolina based company, Charles & Colvard. Their stones are made in the USA, which may or may not be of importance to some clients. They were also the original creators of gem-quality moissanite, and have been producing it for over 20 years. Because they were the originators, they have greater brand name recognition. Their colorless stones grade in the D-E-F range, according to the diamond color grading scale. (If you’re unfamiliar with color gradings or how the scale works, read The 4 C’s to learn more. 

The round shape of Forever One is also available in two faceting styles: their classic Round Cut, as well as the newer Hearts & Arrows cut. The difference between these two round cuts is discussed in greater detail in this blog post.

Supernova (colorless, D-E-F)

The Supernova is by Australian based company, Moissanite International. In decades past, Charles & Colvard was the only maker of moissanite since they held the patent. In 2016 their patent expired, thus opening the gates for other competitors. Moissanite International has been developing and fine-tuning their stones in anticipation of the patent ending. Their stones are stunning, and are truly on par with those from Charles & Colvard. The Supernovas also grade in the colorless D-E-F range, so they’re comparative to the Forever One D-E-F. However, the Supernovas come in at a lower price point than those from C&C. To learn more about the cut of the round Supernova and how it compares to the Forever One round, see this blog post. 

Forever One (near colorless, G-H-I)

In addition to their colorless D-E-F moissanite, Charles & Colvard also offers a near-colorless option that grades in the G-H-I range of the color scale. It’s less expensive than Supernova, making it budget friendly. Unlike their older Forever Brilliant line (which was supposedly also G-H-I, but often was more like I-J-K for some shapes), the new Forever One Hearts & Arrows GHI are truly in the G-H-I color range. Most of the oval and rounds I’ve seen so far are even the higher “G” color grade, and honestly look nearly identical to the D-E-F to the untrained eye. The vast majority of diamonds you see don’t even grade as colorless; most are near-colorless, just like the new GHI moissanite. I’ll be honest, I wasn’t expecting the new GHI to be that different from their old FB, but the whiteness is really incredible. I’m a believer. 

Ask yourself these questions when choosing a white moissanite:
 ◇  Do you only like an icier/bluer stone, or do you prefer a little warmth?
 ◇  Are you working within a budget? 
 ◇  Does it matter to you where the moissanite was made? 
 ◇  Does brand recognition matter to you? 
 ◇  Does cut matter to you more than color and/or brand name?
 ◇  Prefer a non-white stone? Skip below to “Grey Moissanite” section!  

Forever Brilliant (near colorless G-H-I — but really closer to I-J-K)

Before C&C introduced the newer Forever One GHI, their near-colorless option used to be the Forever Brilliant, or FB for short. The FB’s were cut from a different material than the new GHI and were visibly warmer/yellower. Although C&C claimed the FB also graded in the G-H-I range, I actually think the fancy shapes (such as radiants, emeralds, pears, etc.) graded more in the I-J-K color range. Color isn’t necessarily a bad thing; it’s just something to be aware of. In fact, many clients actually prefer a warmer stone. Many antique rings from the Art Deco, Victorian, etc. periods are faintly yellow. 

Iconic Moissanite (Fancy Grey color)

I founded my own brand, Iconic Moissanite, after realizing that not all couples are looking for a white stone ring. The Iconic line features rare fancy greys, a hue that occurs naturally during the moissanite crystal growing process. Iconic grey moissanites are perfect for those wanting something a bit less traditional. The wonderful thing about grey is that it’s still a neutral that goes with everything, but the grey shade lends a little something different and edgier. Iconic greys can range in shade from a warmer dove grey, to a medium smoky grey, to a dark steel-hued grey. Learn more about the Iconic Grey Moissanite here. 

I plan expand the Iconic brand to include white moissanites in the near future, so stay tuned! I already have a few white Iconic moissanites cookin’ — a gorgeous Hearts & Arrows, and some insanely beautiful antique cuts of white moissanite as well, such as Old Mine cuts, and more. Keep an eye on my Instagram, where I always post sneak peeks of new offerings first!

What Is Moissanite?

Moissanite is an exquisitely beautiful gemstone, and is an excellent choice for an affordable engagement ring. It’s nearly as hard as diamond and will last a lifetime, guaranteed. With more fire and brilliance than a diamond, it’s an eye-catching center stone that will light up a room.

Moissanite is one of the most beautiful gemstones in the world

Many see more sparkle, fire and brightness from a moissanite than from a diamond.

Moissanite is more brilliant than a diamond on the Brilliance Refractive Index (which measures a gem’s sparkle).

Moissanite has a greater dispersion and iridescence (commonly referred to as “fire”) than a diamond.

Moissanite has double the brightness of a diamond: It’s twice as refractive as a diamond. Refractivity is how many times light is “bent” when it passes through a gemstone.

Now a lab-created stunner

The naturally occurring mineral moissanite was discovered by Henri Moissan while examining rock samples from a meteor crater located in Canyon Diablo, Arizona. Henri mistakenly identified moissanite as a diamond, but later he correctly identified the crystals as silicon carbide. This mineral form of silicon carbide was named “Moissanite” in honor of Henri, later on in his life.

While moissanite is a naturally occurring material, it is incredibly rare to find. In 1998, the lab creation of moissanite was perfected through a sophisticated, scientific process and then offered widely to the consumer market.

An affordable, durable, and eco-conscious alternative to a mined diamond

The moissanite gemstones we offer are exclusively lab created. Moissanite gemstones are colorless (graded D, E, or F), of high clarity (VS1 or better), and are manufactured to an Excellent Cut, Polish and Symmetry.

Moissanite is extremely durable and can be set and finished into all types of fine jewelry.

Moissanite ranks on the Mohs hardness scale at 9.25 or better.

Moissanite is less susceptible to cracking and chipping than a diamond as it has greater tensile strength and is less brittle than diamond.